Once a project is complete, you've got something that works. Something structured, optimised & built properly. The retainer exists so it stays that way - & keeps getting better as your business does.
Because the recurring tasks that come with what we've built? Those shouldn't be landing back on your plate.
Your job is to LEAD the business. The retainer makes sure the backend runs without you in it.
The model
Most support models ask you to onboard someone into chaos. Explain everything from scratch, hope they catch up fast, & then manage them while they figure it out. That's not how we do it.
We do the project first. That means by the time we move into a retainer, we already know your business.
We know the systems, we know the context, we know exactly what needs maintaining & why. There's no ramp-up. No "let me get up to speed." We're already there.
& that's the bit that makes the recurring work actually work.
How it works
Every retainer is built around what came out of your project. The recurring tasks that need to run consistently are what those hours are for. Here's what you get each month.
01 Hours
Used for the recurring tasks - maintaining, updating, optimising & managing what we built together. The exact number depends on what your business needs, & we work that out together once the project is complete.
02 WhatsApp support
For anything related to those tasks. Back-and-forth on what we're working on, clarifications, quick updates - all handled. You'll have access to us daily.
It's a task channel, not a strategy channel - & that distinction matters. The WhatsApp is for us to go back-and-forth on what we're working on. If you want Nina in your pocket for strategic thinking, that's what The Allegro Partner is for.
03 Monthly report
Most founders are running their business on gut feel. Guessing what's working, guessing what to build next, guessing why something isn't converting. Not because they don't care about the data - but because going into the numbers & making sense of them is a whole job in itself.
The monthly report does that job for you. We go into your data, analyse what it's telling us, & present it back in a way that's clear & actually useful. No spreadsheet overwhelm. Just the things that matter & what they mean.
I've not seen anyone do a report like we do, it's insane, just saying.
04 Strategy call
This is where it all comes together. We bring the data from the report, look at what the recurring tasks are showing us, & use the hour to actually think. What's working, what needs adjusting, what you're building towards next - whether that's a new project, a shift in direction, or just making sure what's running is running well.
Strategy backed by data, not guesswork.
If what you need is strategic WhatsApp access to Nina - for decisions, direction, business thinking & having a second brain on everything - that's The Allegro Partner.
That package exists for that purpose.
The retainer is for clients who want the doing handled.
The recurring execution, maintained & optimised, with the strategy layer built in through the monthly call & report.
Two different needs. Two different packages. Both worth knowing about.
Find out about The Allegro Partner →
Investment
Retainer pricing isn't one-size-fits-all, because the work isn't either. The rate is based on the hours needed to maintain what we've built with you - & that varies depending on what the project delivered & what your business requires going forward.
We work it out together at the end of the project, when we know exactly what the recurring work looks like.
One thing first
Retainer packages are only available to clients who've completed a project with us first. Not as a gate, but because the alternative doesn't work. There's nothing to maintain if we haven't built it together. We can't hit the ground running in month one if we're still figuring out how your business operates.
The project is where that foundation gets laid. The retainer is where it keeps running properly.
If you're not at the project stage yet, that's where to start.
See how projects work
Ready to talk
Everything else follows. The first step is a free Business Audit call. Fill in a short form beforehand so Nina can review your business before you speak - & then we hit the ground running from minute one.
Or, take the 5-minute quiz to discover your gaps first before you book your call.